Google Business Profile is a separate listing within Google search and Maps specifically made to support and help local businesses.
The rankings on this separate listing depend on the searcher’s location and the keywords used in the Google Business Profile of the business.
For Example
- If your location isn’t accurately marked on the map,
- Customers won’t be able to reach your location easily
- You won’t rank for customers searching for villa’s in your location.
- If you use the keyword “Hotel” in your villa’s Google business profile, you will not have enough visibility for customers searching for customers’ villa.
Also, Over 86% of searchers look up a business on google before visiting. Optimizing your villa’s Google business profile will help customers find you on google.
To take full advantage of your Google Business Profile, you must optimize it.
